For more information about marketing opportunities with ShoWare Center, please contact Tim Higgins, or call 253-856-6701.

What is ShoWare, you ask?

ShoWare by VisionOne is a ticketing service. The first step in attending most events at ShoWare Center is to utilize the ticketing service. So, no matter which company you get your cable TV from at home, or who you have your banking or insurance with, you'll use the company's service that has invested their naming rights dollars into your community - just by buying a ticket!

ShoWare's user-friendly ticketing service offers an easy and convenient online shopping experience.  With a "Select-a-Seat" feature, buyers can choose their exact seat location or use the automated "Quick Pick" pre-loaded seating preference. VisionOne provides ticketing services for over 300 customers around the world. US venues as diverse as the Abraham Lincoln Presidential Library and Museum, Red Bull Air Race Series and Seattle's Teatro ZinZanni have turned to ShoWare for their ticketing needs.

ShoWare was developed as a technology solution for St. Gallen FC, in Switzerland in 2000, and afterwards VisionOne realized a need for a simple ticketing alternative for sports & entertainment venues. In 2008, the Swiss futbol club moved into the 21,000- seat AFG Arena, and now utilizes ShoWare for all of its ticketing needs. Another significant user of ShoWare is the Spengler Cup, the second oldest international ice hockey club tournament in the world behind the Stanley Cup Playoffs. Played annually at the 7,080-seat Valliant Arena in Davos, Switzerland, the tournament attracts teams and fans worldwide making its demand for tickets very high.

The best way to learn about ShoWare's simple ticketing process is to try it! Select an upcoming event and buy a ticket!


ShoWare Center's anchor tenant has great in-game, in-arena, broadcast, hospitality and other partnership opportunities available now.

For information contact:

Jason Thomsen
Director of Corporate Partnerships


PH: (253) 856-6834

Jason is in his 16th season with the Thunderbirds. He was promoted to his current position at the beginning of the 2002-2003 season. His responsibility includes developing, implementing and maintaining all aspects of corporate partnerships for the Seattle Thunderbirds and ShoWare Center. In addition to corporate responsibilities, he also works closely with the ticketing department, on new ways for the Thunderbirds to bring more fans out to the games. Jason and his wife Tina are the proud parents of Mary, and twins Katie and Bryce.